Mugged by Andrew Payne Essay Example

Mugged by Andrew Payne Essay I performed in Mugged by Andrew Payne. I played the character of Taylor who was a deprived boy who has turned into a bully because of the people that he is around. Mugged is a play about six teenagers that are affected by the things around them, two are bullies, two are boys who are good friends that try to act cool and the two girls go along with the bullies. The teenagers are scared of the muggers and this ends up in one of the six being stabbed. In my essay I am going to study the plays of mugged and Blood Brothers and also Billy Elliot. My character of Taylor is a street wise teenager who is one of the school bullies. He victimises people who are quieter and less street wise than him. He is scared of some individuals across the park that they all fear and see as muggers but intimidates those less powerful than him and makes it look like he is not scared when he secretly is. I played the character of Taylor using some techniques such as walking in the way that a teenage boy would walk and also raising the tone of my voice to make me seem a lot more superior and also talking louder than I normally would. We will write a custom essay sample on Mugged by Andrew Payne specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mugged by Andrew Payne specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mugged by Andrew Payne specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I tried to base that character of Taylor like the character of Tony Elliot, Billys older brother. The actor who played Tony showed his power and authority by raising his voice and he seemed like the type of person who would break the rules but he was very loyal to the miners on strike by not caving in because he needed the money he continued with his work mates. Although he was over powering when he told Billy to dance on the table he was trying to show compassion that he is only a little boy and should not go to ballet school. I tied to play Taylor as very headstrong but towards the end he was a bit lost in whom he was and what he was doing there and I tried to show that he also had a compassionate side. Playing the part of Taylor in mugged helped me to understand how a person like this would relate to the settings around him and also the other characters on the stage. The part of Taylor is a bit like the character of Sammy Johnstone in Blood Brothers because even know they are not the main character in the play they are still a character that has a lot of impact on the other characters and of the outcome at the end of the production. The characters of Sammy, Tony and Taylor have an outcome on the productions that I have used above because they cause life changing situation and in the plays Blood Brothers and Mugged someone ends up dying and Tony changes the decisions that are made but does not affect the play as much. The set of mugged is very simple compared to the sets of Blood Brothers and Billy Elliot. The set of Billy Elliot is the main background of the village miners hall and the bedroom and house was brought in by hydraulics under the stage and other things are brought in by the cast and crew. In Blood brothers the main setting in the first act is the old council buildings on the stage right and on the stage left a posh middle class house. In the second act it changes to some better presented council houses again the other parts of the stage are brought in by the cast and crew. The setting of Mugged was very simple because we performed it in our school so we had two park benches and a bin in between the two benches and that was it so that the set did not distract the audience form the performers. Also this is all that we needed for our play to make it look realistic. Our costumes were very simple me, Sian who played Leon, Allanah who played Marky and Kerry who played Dig wore jogging bottoms and a zip up hoddy to look like the style of people who were trying to be. Penny who played Mel and Georgina who played Soph wore there school skirts and a coat to look like slutty girls. In Billy Elliot each character had more than one costume because the play was over a few months the only person who wore the same costume was Mrs Elliot because she only was on a few times and she was dead so she did not change. Also in Blood Brothers they were a few different costumes because they are playing people over 10 years apart so they have different costumes to show the differences in age and also how they have grown up. Most productions on the West end and in most theatres are different to ours because they have people making the costumes and doing the makeup but because we only did it in school we did not have to do much to make it look good because people do not expect it to look good because it is only armature dramatics so we would not have very good costumes and also we would not have a very complex set. The theme of Mugged is mainly Friendship and who to make friends with and how friends act towards each other. Our play is also about peer pressure which ties in with the plot of both Blood Brothers and Billy Elliot because in both of these plays there is a lot of peer pressure. In Billy Elliot there is peer pressure because the miners are pressurised to stay on strike but Billys dad decided that he would break it for his son to go to ballet school. And in Blood brothers Sammy and his gang pressured Mickey. Linda and Eddie into things that they dont want to do and end up in trouble.

Shane Essays - English-language Films, Shane, Homestead Acts

Shane Essays - English-language Films, Shane, Homestead Acts Shane Shane is a classic example of western fiction in which Schaefer contrasts the values of the isolated family farm with the lawlessness of the cowtown. Shane, the gunfighter protagonist, attempts to find peace with the farmers but can only help clear away the violence for the civilization the farmers bring. Schaefer reveals the difficult struggles of homesteaders who fight to bring justice to an ungoverned land, and strives to fulfill the hopes and promises of prosperity to their families. The reality in the struggles of these farmers were supported with an accurate correspondence to history (e.g. The Homestead Act) and with detailed and atmospheric languages. The language is easily understandable and helps the reader to better comprehend the book. It is simply a great page turner. Although it is a fictional work, it does not fail to portray the harsh life style of the westerners of the 1800's. While the book depicts some of the western struggles, it adds an element of suspense as a novel as well with the battle between a protagonist and antagonists. Images of blood occur often in the book to emphasize the risk involved in living a western life, especially where justice does not exist. The simple language of the book does not hinder from creating its lively images, rather it makes it easier for the readers to comprehend the book. The absence of flashbacks or allusions further strengthens the simplicity of the book. The story is told through the eyes of an omniscient observer who especially concentrates on the Starrett family. Such concentration does not allow the reader to observe the lifestyles of other homesteaders; the Starrett family basically symbolizes the homesteader of that era. This particular view- point favors the triumph of good versus the evil. This old-fashioned philosophy on the battles between the good versus evil is still a universal theme, and therefore is able to appeal to today's young readers. Despite the brevity of the book, Schaefer has included all the necessary items to describe the lives of homesteaders: the struggle against famines, the competition for more land, etc. The author has limited the sophistication of its language because the novel is geared toward younger ages, and to tell the lives of simple homesteaders in a simple and undisguised way. Furthermore, the author has admirably utilized its simple language to bring a novel filled with gracious images of hope and death. The universal theme of good versus evil creates the suspense required for the novel and is appealing even to the modern society. This novel is more than a mere juvenile literature because it teaches the cruelty of life in the society by using the homesteader, which can be better related to adults.

Business Essay Example | Topics and Well Written Essays - 1250 words - 16

Business - Essay Example There are many things wrong with the IT department throughout the company. Because, the company acquired many other companies during the 1990s, the company lost touch with the IT department. Because, prior too now the company lacked a Chief Information Officer (CIO) the company has had a haphazard IT department. The current position of the IT department is the possible cause of lost revenue the company has been faced with. Only after Horizon 2000 was implemented was it discovered that it is almost impossible for someone in Detroit, Michigan to adequately receive information from someone working for the company in Taiwan. If the company cannot adequately, and efficiently share information throughout the company, the company will begin to lose revenue. The company loses revenue through the loss of accounts. The company loses accounts, because orders are being shipped untimely. Only when the company begins to implement a new Information Technology department will the company began to prosper again. The competitors have an advantage over the company, because the competitors have their IT departments organized. The competitors do not necessarily have more accounts than MDCM; but the competitors do have an advantage over the company; because, these companies are able to share information on a timely basis. Because, the competitors can share information on a timely basis, the competitors are able to fill customers’ orders in a timely manner. If MDCM were able to fill customer orders in a timely manner, MDCM may have an advantage over the competitors. When MDCM lost those four counts within 12 months, the company not only lost revenue, but the company lost these accounts competitors. When Max McMullen as Chief Executive Officer (CEO) of MDCM in 2000 he discovered some of the sales staff were competing against each other for the same account, MDCM, Inc. Information technology strategy synchronization, (4). This is why him McMullen decided to implement Horizon

What exactly is Platos ideal of the philosophical or examined life Essay

What exactly is Platos ideal of the philosophical or examined life What does such a life entail Is it of any practical relevance for contemporary individuals - Essay Example Plato offers these musings via a number of dialogues and it has been said that some of his views were actually those of Socrates – his teacher which can be a safe assumption to make as many individuals are influenced by their mentors in their on works. Plato’s ideal of the physical life had one main theme in particular that recurred in may of his dialogues concerning the true nature of objects in existence and what an individual’s perception of this truth may be. He argues that what can be seen is not the exact reality and thus it can be stated that those who only use the sense of their surroundings to establish reality are off the mark and are only left with a vague idea of what the real truth is. Plato argues that something does not have to be tangible or visible for it to be real and those who believe so have in effect limited themselves from gaining the real truth (Plato 50). This concept is promoted in a number of his dialogues and is can be clearly seen in his allegory of the cave. In this analogy, Plato argues that the world that can not be seen is the realest of them all and likens those whose belief is governed by what they can see in their surroundings to people who are living in a cave. The people living in the cave are only able to see shadows that are caused by the real objects but since this is all that they have known their whole life, they perceive these shadows to be the true forms of the objects and thus are blinded from seeing the reality of the situation. Plato then goes on describe one who gains enlightenment as a person who leaves the cave and for the first time sees the objects that have been the cause of the shadows that others have perceived to be the real thing thus breaking the shackles of ignorance. This analogy promotes the essence of thinking outside the box instead of blindly accepting what is put before you as the gospel truth and reality of life (Plato

Durga Puja Essay

Durga Puja Essay Kolkata, the city of joy, as it is known, has been celebrating the Durga Puja since ages. Durga Puja, the biggest festival of the Bengalis, is the worship of Shakti or the Divine Power. As most of the religious celebrations around the world, the Durga Puja also has a legend of the struggle between the good and the evil. The dark forces eventually succumbed to the divine. I can still remember I used to love the Durga Puja as a small child as it was an occasion to get a month long vacation in school. One of my oldest memories of the Durga Puja is that of the construction of the huge pandals on the way back from my school. My friends and I used to play hide and seek in those pandals until some angry uncle would guide us out citing some lame reasons. Another memory is that of playing with friends from the neighbourhood throughout the day. In fact, the days of the pujas were the only four days of the year when I could stay out till evening and yet nobody would scold me. According to Hindu mythology, Durga Puja was initially performed in the month of Basanta or spring time. This was known as Basanti Puja. Rama first did the worship of Devi Durga in the month of Ashwin, an unusual time for this Puja and hence it is known as Akalbodhan, meaning an uncustomary time of commencement. It is said that hundred blue lotuses are required for this Puja to be a success. He could find only 99 and hence offered one of his eyes as a substitute of the hundredth rose. His devotion pleased Devi Durga who blessed him and he finally won over Ravana, killing him in the process. The battle was started on Saptami, generally accepted as the starting day of the Durga Puja, and ended on the period between Astami and Navami, called the Sandikhan, or the time in between. Ravanas body was cremated on Dashami, celebrated throughout India as Dussera, signifying the victory of the good over the evil. Durga Puja dates back to the 16th century, during the Mughal era. Legend has it that the first Durga Puja was organised by king Kangshanarayan of Teherpur in the Nadia district of West Bengal. King Jagatnarayan of Bhaduria soon followed after. Gradually Durga Puja became the great annual festival that brought together family, friends, and neighbours, infusing life into the mundane life of the village communities. By the mid eighteenth century, this festival of the Bengalis had become the chief occasion of the filthy rich landlords, known as babus in Bengali, to flaunt their wealth. They invited the Europeans during every evening of the five-day long event to grace the occasion with their presence and join in their feasting. The presence and participation of the British notables became a matter of pride and prestige for their hosts. As per the Calcutta Chronicle there were other notable locals who began to host the British at their Durga Puja. Though there is much confusion about the inception of Durga Puja in Kolkata, some believe that the family of Saborno Chowdhury held the oldest Puja in the city, dating back to 1610 near Sakher Bazar in Behala. Other old Pujas include that started by Govindaram Mitra of Kumartuli and the one at the palace at Sovabazar, known as Sovabazar Rajbari, started by King Nabakrishna Deb of North Kolkata. Where individual initiatives declined, collective enterprise came to the rescue even in the early years. Around 1790, 12 Brahmin friends in Guptipara in the Hoogly district of West Bengal, decided to start a community Puja. Subscriptions were raised from the neighbours for the Pujas. This is said to be the start of the outdoor Pujas in West Bengal, popularly known as Baro-yari puja(meaning twelve friends), which gained popularity in leaps and bounds. The Sarvojanin Durgostav, literally meaning everybodys Puja, as we know it today started off much later in Kolkata in the 1920s.The oldest Sarvojanin Durgostav is that of Bazbazar Sarvojanin, near the bank of the holy Ganges, at Bazbagar. Though the celebrations around Durga Puja lasts over four days, mainly from Saptami to Dashami, the mood of the Durga Puja sets in much earlier in the life of the people of Bengal. It starts with the idol making at the famous Kumartuli, a place famous for its beautiful clay idols of Gods and Goddesses and pottery. The entire process of creation of the idols or murti, as it is commonly known as; from the collection of clay to the ornamentation is a holy process, supervised by rites and other rituals. On the Hindu date of Akshaya Tritiya when the Ratha Yatra is held, clay for the idols is collected from the banks of a river, preferably the Ganges. After the required rites, the clay is transported from which the idols are fashioned. An important event is Chakkhu Daan, literally donation of the eyes. Starting with Devi Durga, the eyes of the idols are painted on Mahalaya or the first day of the Pujas. Before painting on the eyes, the artisans fast for a day and eat only vegetarian food. Kumartuli is a place which is very close to my grand parents residence. My grandfather used to take me to this place and showed me how idols were made from bamboo, clay and hay. The Sharatkal or the autumn season brings with it the ever known strands of white clouds and light cool breeze which reminds every Bengali of the nearness of the Durga Puja. The Kashful, a flower traditionally associated with autumn and the biggest festival of autumn, the Durga Puja is another symbol that reminds every Bengali of the auspicious occasion. Then the time comes for Mahalaya. My father used to wake us up at 4 in the morning to listen to the All India Radio where the evergreen voice of Birendra Kishore Bhadra and Pankaj Kumar Mullick still rings in my ears. Earlier it was conducted live but now a recorded version is broadcasted exactly on the same time and still it creates the same effect to the listeners. When I was in my junior school, I was a member of the Rama Krishna Mission drama and play team. On the day of Mahalaya we used to enact a play on goddess Durga. I still remember the month long practices before the event. After school I used to go to Rama Krishna Mission for rehearsals of the acts. The sense of achievement after successful enacting of the play was really a memory to cherish. And the ice cream treat from my mother made it all the more memorable. The idol of Goddess Durga has 10 hands which hold 10 different weapons used to fight the evil, Asura. It is believed that Goddess Durga got the 10 weapons from 10 different Gods who gave their weapons to Goddess Durga to combine all their strength to fight the evil, as Asura was unbeatable by any other God. The conch shell in Durga`s hand symbolizes the Pranava or the mystic word Om The bow and arrows represent energy. The thunderbolt signifies firmness. The lotus in Durga`s hand is not in fully bloomed, it symbolizing certainty of success but not finality. The Sudarshan-Chakra signifies that the entire world is subservient to the will of Durga. The sword that Durga holds in one of her hands symbolizes knowledge. Durga`s trident or trishul is a symbol of three qualities Satwa (inactivity), Rajas (activity) and Tamas (non-activity). Devi Durga chose the lion as her vehicle or Vahana, which signifies the taming of the wildernesses. As a child I used to be a little afraid of the huge lion. My mother used to always say that Goddess Durga would send her lion to punish me if I did some mischief. But gradually as I grew up, I started liking the Vahana of Goddess Durga. In my school, I was even selected as one of the judges for best lion contest conducted by my school. Lighting, in and around the Puja pandals, also form an integral part of this elaborate decorations. Chandannagar is the destination where most of the big community pujas look to get their lightings done from. Traditionally light bulbs of different colours were used to decorate various pandals but nowadays mostly light emitting diodes of various colours are used to save electricity as well as carry out the different intricate collections much easily using microprocessor chips. As a child I was a great fan of one of the Pujas held at College Square. It was famous for its lighting arrangements. As it is one of the most popular pujas which attracts a huge crowd, my father used to take me to visit this puja pandal in early hours when the light would be still on and the crowd also would be less. Ritual drummers or dhakis, as they are commonly known as, also add to the ambience of the Durga Puja. The dhunuchi nach and the beat of the drums is something which goes hand in hand. Many local competitions are held to find out the best dhunuchi dancer and it is really a matter of pride for the Bengali male to have won such a competition. Many Bengali films and music albums are published to coincide with the Puja. Many magazines, like the Anandamela and Shuktara, among others, come up with a special Puja Special issue just for this occasion. As a child I was great fan of Shuktara and gradually I shifted from the Anandamela to Desh. In Kolkata alone, more than two thousand pandals are set up, all clamouring for the admiration and praise of the populace. The city is adorned with lights. Traffic comes to a standstill, and indeed, most people abandon their vehicles to travel by foot after a point. A special task force is deployed to control law and order. Durga Puja in Kolkata is often referred to as the Rio Carnival of the Eastern Hemisphere. In my college, I was more interested in pandal-hopping than being a part of my neighbourhood Puja. My friends and I used to go pandal-hopping throughout the day and sometimes even throughout the night. At that time the number of pandals covered used to be a great matter of pride and all my friends tried to compete with each other to visit the highest number of pandals. At the end of four days, the idol is taken for immersion in a procession amid loud chants of Bolo Durga mai-ki jai (glory be to Mother Durga) and aashchhe bochhor abar hobe, meaning it will happen again next year and drumbeats to the river or other water body. This is a happy occasion for some who celebrate by offering sweets to guests and relatives while a sad one for some like me to whom it means a wait of another long year to relive and enjoy the festivities of the Durga Puja. Environmental hazards from the materials used to make and colour the idols pollute local water sources, as the idols are brought directly into the river at the end of festivities. Efforts are underway to introduce eco-friendly materials to the artisans who make the idols. West Bengal has been credited by its own environmental agency as being possibly the first Indian State to successfully curb the use of hazardous paints. However, by their own account, only two-thirds of the idols made are currently coloured with eco-friendly paints. During the Puja season emotions are high with thoughts of homecoming, happy reunions with parents and daughters married to distance places, between brothers separated across the oceans; the beat of drums thud across the twilit skyline releasing a fresh boost of life amidst the locality numbed by its numerous problems. Everyone tries to forget at least for the four days the hard-pressing reality and utmost practicality of everyday life as they take the welcome break from routine life and lose their work-a-day identity in the swirl of festivity. Thus Durga Puja indeed plays an integral part in every Bengalis life, which every Bengali however far from his motherland, feels at the bottom of his heart.

Importance of Science

Not only this due to scientific knowledge, man has been able to reach to the moon and in outer space. With scientific inventions in manure, seed and means of agricultural productions with the help of tractors and tube-wells, food production has been increased. As such with the help of increased production, man has been able to provide food to growing population. With the help of science, man has been able to control famines and floods and epidemics. With the help of scientific development in medical field epidemics like plague, cholera and malaria and influenza etc. ave been eradicated. Now even change of organs and parts of body is possible. Now with the advancement of science, it has become possible to change the sex and make man, a woman and woman, a man. Telegraph, telephone Fax, Telex Mobile phone and wireless have made it possible to talk with a person living at a long distance and in a far off foreign country. Radio, Television, V. C. P. , V. C. R. and cinema have become our m ain means of comfort. Electricity provides us light and fans and other means of comforts. Science has further provided us ordinary amenities of daily life Science such as gas, fridge, heaters, coolers, tape-records and other articles which have made life worth-living and comfortable. Science has produced microscope, telescope, photography, Photostat machines and computers. It has brought into existence global market so that goods and inventions of one country may benefit whole world. It has invented atomic bombs, hydrogen bombs, missiles and other destructive weapons which may bring disaster. As such Science has invented machines and instruments and other things which provided necessities of daily life such as gas, electric fans, colors, fridge and heaters etc. Science has increased production, controlled famine, flood and diseases and in this way it has lessened sufferings of mankind. It has provided us quick means of transport through steamships, Railways, cars, buses and aero planes etc. It has provided quick means of communication through telephone, telegrams and wireless. Science has provided means of comforts and recreations as stated above but it has failed to provide us peace of mind. It has made man greedy and selfish and power hungry and to gain wealth and power. Science has invented destructive weapons which cause disaster. Thus Science is useful, if it is used for producing food and good and other necessities of life and for convenience and comforts but it may cause disaster if destructive weapons may be used in future. Thus scientific weapons may also cause harm.

Australia in a Business Context Essay

1.1 Introduction In today’s world, internationalization is inevitable for companies competing in the global world, where their production, target market, business model were integrated across different frontiers (Robins 2000) and between different people in different countries (Schulte 2000) In this report, we will discuss about Fraser and Neave and the potential of a joint venture with University of Queensland, Brisbane to build student hostels within the university’s premises. The entry mode will be suggested based on supporting context and company analysis. Predicted impact of action will be considered and suggestions for further expansion of the university hostel market under the name of Fraser and Neave will also be made. 2.1 Context Analysis 2.1.1 Australia in business context Australia, being an open economy with open policies for trade and investments, she has attracted many foreign investors without the need of providing any special incentives (Euromonitor business environment: Australia 2013). Reaching a $986.7 billion of total GDP in year 2013, $618.9 billion comes from FDI alone. Due to harsh contractions in mining financial tightening by both the state and federal governments and the strong Australian dollar, the country’s economic growth will ease in the year 2013. (Euromonitor Australia Country Profile 2013) 2.1.2 Australia: Cultural Analysis Culture is a ‘powerful social construct’ (Boyacigiller, 2004) in diverse multicultural workforces, particularly vital in the sustainability and success for any international business (Doney, 1998). Through a series of empirical studies, Australia being a country of low context culture (Markus G 2011, 75) has 4 main characteristics identified of their community (Australia World View, 2001) and (Communicaid: Doing Business in Australia): 1. Linear, logical, individualistic, and action-oriented people. Australians are generally results orientated. Therefore when dealing business with Australians, statistics and figures are essential for a successful deal. Since they can be seen to have confrontational and strong opinions, business dealings with them would need to back up with research or evidence in order to convince them. 2. Community likes to avoid uncertainties As Australians are people who like to avoid uncertainties, they tend to be very straight to the point with their words with the intention of having them taken literally. To avoid any misunderstanding or future conflicts, business dealings with them would have to be very literal with all conditions on the table for discussion. Implicit messages will most probably go unnoticed. 3. Adopts a very egalitarian culture Australians avoids differentiation between individuals and are often preferred to be impartial, modest and have mutual respect for others. Therefore they prefer a more down to earth approach to business. They are also altogether more receptive to innovation, fresh ideas and encourage active discussions or debates. 4. Appreciates privacy When dealing with Australian business counterparts, it would be wise to stay within the lines and treat attempts at developing interpersonal relationships with much caution. 2.1.3 Australia: Legal Environments In relation to the construction of property, we would be looking at laws that are relevant. As a joint venture is suggested for the construction of the student hostel, we would have to consider the complications of contract law besides the obvious property law, employment and industry relations, and general tax issues. As the land that we are proposing to construct is within the University’s premises, a partnership with the university will give Fraser and Neave access to the land without any legislation to bind or cripple the project. Nevertheless, there would be a need to attain approval for development through the Integrated Development Assessment System (IDAS) under the Sustainable Planning Act 2009. An application would have to be submitted in order to get a development permit for the construction of the hotels. Required information for the approval will be as follows: * Material used * Any impacts to the surrounding environment * Completed development look (Queensland Government: Development Approvals, 2013) Further legal issues will be discussed at a later date when the university of Queensland accepts the joint venture intention. 2.1.4 Australia: Political Environments The Australian’s political environment have been consistently stable since the year 1996 to 2011 with a small drop in the year 2009 according to the political stability index (World Governance Indicators, 2011). Ranked top 50 worldwide, Australia’s political environment has made the nation an attractive location for business makers to invest in. In order to protect Australia’s AU$15 billion international education industry from competition, the government have made its commitment to quicken visa processing for international students and release a list of policies universities, international education and research (Back to board on foreign students, 2013). Although concrete releases of these policies are not known yet, we can expect better support from the government on Australia’s international education industry. This would mean the future outlook of industry sees potential for further educational development. With a faster visa processing for international students, the demand for accommodation will increase and there will be our market. 2.1.5 Market Size and Growth We first identify the primary market for student hostels as domestic and international students, those in which plans on residing away from their homes in pursuit of their academics. Based on the study by Government of Australia and assuming 20% of the Domestic Students and 80% of the International require hostel accommodation, Australia Universities will require hostels to accommodate about 450,000 students: Australia| Domestic| International| Full Time| Students enrolled| 934,110| 323,612| 884,179| Students(estimated) needing Accomodation | 20%| 80%| | Rooms Required| 186,822| 258,890| 445,712| Study done by Government of Australia (Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education) in 2012 Looking at the numbers reflected above, the demand for student accommodations is substantial, especially among international students where accommodation serves great importance as it puts their respective parents at ease of sending their Children overseas. Students commencing would also be a positive indicator for high occupancy turn over rates. Although reports have shown that Australia is one of the most expensive countries to study abroad in (Cost of studying in Australia putting off international students, it is claimed, 2013), Australia remains optimistic about the future of international education program as part of their GDP contributor. In the report by International Education Advisory Council (Australia – Educating Globally), there would be an estimated increase in total number of international students by 30% in the year 2020. Market growth in this market would be projected to be escalating even if it might be time periods where the growth might temporarily slowed down (Australia focused on international student enrolment growth, 2013). 3.1 Company Analysis 3.1.1 Fraser and Neave Formed in the year 1883, Fraser and Neave have flourished into a brand that is ranked as one of the most successful and established organization in the Asia Pacific region. With a remarkable array of renowned brands that relish strong market leadership, Fraser and Neave traditionally made its reputation through the production and distribution from its own F&N range and several other international brands. In the recent decades, Fraser and Neave have moved on to property development and publishing with ravishing results. Operating at S$32 billion worth of shareholders’ funds and total assets, Fraser and Neave is present over 20 countries spreading across Europe, Asia Pacific and the USA. Leveraging on its strength in brand and financial management, research and development, marketing and distribution, as well as many years of acquisition experience, its subsidiary companies across the three industries are able to receive strategic directions and key resources to ensure sustainability and success. 3.1.2 Fraser and Neave: Properties As part of the business diversification, Fraser and Neave developed the Property Industry as a new core business. Since 1990 from a single mall operator, Fraser and Neave have blossomed into a full-fledge real estate group, Frasers Centrepoint Limited (â€Å"FCL†), which achieved a total of $1,345 million dollars just in year 2012. The group’s overseas property subsidiary in Australia, Fraser Property Australia, has made outstanding success in the Australia property market with the very prosperous development of residential and commercial projects. Involved in joint venture partnership with Sekisui House Australia Holdings Pty Limited, Fraser Property Australia has established its brand and reputation as a property developer in Australia having their projects span across Perth, Western Australia and largely in Sydney. Aside from just property development, the group have also developed and runs a service apartment under their Fraser Hospitality where they own full management rights. 3.2.3 University of Queensland Ranked in the top 100 universities in the world, University of Queensland is the first university that opened in the state and the largest university in Queensland. With a total of 4 major campuses – St Lucia and Herston in Brisbane and Ipswich and Gatton in South-East Queensland, the University have invested significantly in development and construction providing students with conducive environments for studies, research and other school activities. Covering a total of 1376 hectares of land 754,500 m2 (gross floor area) of which occupied by 764 buildings holding 522 teaching rooms and 1588 laboratories. 10 of which are residential colleges that provides student accommodations and places academic activity in a community setting of students and faculty. All residential colleges are located at the main St Lucia Campus. We note that there are no other student accommodations located in the other 3 campuses – Herston Ipswich and Gatton. Students studying in these campuses are encouraged to look for accommodations that are near the schools. In the University of Queensland, there are more than 46,863 students including 11,389 international students from 142 nations around the world. Of the total 46,863 students, there are presently only 2,955 rooms available within the University as follows: College with Residence| Student with Residence at the College| Cromwell College| 247| Duchess College| 200| Emmanuel College| 340| Grace College| 180| Halls of Residences| 440| International House| 238| Kings College| 298| St. John College| 263| St Leo’s College| 212| Union College| 334| Woman’s College| 203| Total Residence| 2,955| Assuming 80% of the International and 20% of the Australian Students desire accommodation within the University, the University of Queensland will require an additional of 13,000 rooms that it does not have today! Based on an average AU$4,500 per year per residence fee, we estimate a Business Potential of AU$58 million per annum if all 13,000 rooms are provided. 4.1 Entry Mode 4.1.1 International Joint Venture We proposed that the entry mode for Fraser and Neave in developing and managing Hostel Accommodation within the University be an international joint venture with University of Queensland. This entry mode is proposed mainly due to the ownership rights for the land within University. This also simplifies the challenges of property rights and taxes. This Joint Venture is formed on the basis of University of Queensland providing the land while Fraser and Neave will provide the resources to build and operate the Hostel, which is the key strength of Fraser Property Australia. Through the company analysis, it can be seen that University of Queensland has a potential shortage of 13,000 student accommodation. Therefore the construction of a student hostel in the campuses will increase the attractiveness and reliability of the school to domestic or international students. In the initial phase, the proposed hostel construction would take place in campuses in South-East Queensland (Ipswich and Gatton) as these campuses are far away from the only campus in Brisbane that provides student accommodations. Based on the current capacity of only 2,955 residences within the University, we are confident that there will be strong student occupancy rates to uphold the sustainability of the hostels. We believe that the University of Queensland would be able to attract and house more domestic and international students with the value addition of these hostels while receiving percentage of it earnings. Fraser and Neave could also benefit by entering the market of student hostels through this singular joint venture. If proven to be a success, Fraser and Neave could move into the development of student hostels in Australia and the rest of the world that offers international studies aside from residential and commercial buildings. This is a niche market that has not been developed by any multinational companies and has the potential worth looking into. As Fraser and Neave is already in a joint venture with Sekisui House Australia Holdings Pty Limited with its subsidiary Fraser Property Australia, it would be wise to approach this new joint venture as partners. This would allow Fraser and Neave to once again tap onto the expertise of its local partner and mitigate the development cost between its partners. Therefore the joint venture will be proposed to run three ways. 5.1 Scale Analysis: International Joint Venture 5.1.1 Scale of Entry Since construction and management of student hostels in a University is considered to be a new extension of Fraser and Neave’s properties development, we would propose a conservative approach in the scale of market entry. We would propose an initial accommodation for 500 students, which will generate AU $2.25 million per annum, and this can be subsequently expanded to more accommodations depending on the availability of land within the University of Queensland. Although small, it allows Fraser and Neave more time to learn about this market. As this particular market is very niche with only small players traditionally, it will take time for Fraser and Neave to study the characteristics of the market and develop the most effective and functional way to progress this into a large-scale international hostel construction business. This also limits Fraser and Neave’s exposure to the monetary and economic losses that might follow if this project is a failure. 5.1.2 Risk Levels and control Given that the hostel is only for 500 students, the risks in this project are also relatively low in relation to the small scale of entry. Nonetheless, these are the possible risks involved and how to mitigate them: Sudden project withdrawal from the University of Queensland Land owned by the school required for the hostel constructions may be needed for other University purposes. To avoid this risk, conditions for the withdrawal of the joint venture have to be carefully constructed in the contract to ensure a high penalty cost if any party were to decide to withdraw. Disapproval of property development by local authorities or state government agencies To avoid last minute disapproval, Fraser and Neave must ensure that all conditions posed by the authorities are fulfilled before filing for approval. Sudden hike of interest rates for the properties building sector Although this is a risk that cannot be mitigated substantially, a possible way to minimize it would be to make payments in full. This would however increase the financial investment for the project in a shorter time frame. A more prudent approach is to ensure fixed interest rates are negotiated prior to the start of the projects. Sudden drop in student numbers in the proposed campuses Opening the rooms for rent to students of schools nearby could mitigate this risk however; it would have to be based on agreement with University of Queensland. Students from the university will also be given priority in this case. 5.1.3 Return Levels Return of investments for the proposed project will be 17% – 20% per annum for each hostel. Payback period for the hostels will be at approximately of 4 years. 5.1.4 Control Levels Control levels for this form of entry mode is lower due to the number of parties involved. As this is a three way partnership proposed, Fraser and Neave must ensure that it has all the management decision for construction and management of the hostel thereafter. The agreement with the other 2 joint venture partners is needed and should be detailed in the agreement prior to project start. 5.1.5 Integration Levels With a long-term joint venture partner (Sekisui House Australia Holdings Pty Limited), integration with the local construction environment will not pose a great threat to Fraser and Neave. Along with the past experiences of commercial and residential properties in Australia, the integration of their construction contribution in this project is expected to be positive. On the other hand, partnership with a University is a first for Fraser and Neave and they might be hindered by the new rules and regulations that are imposed by the school. This can be mitigated by understanding the limitations of the school and its school grounds before the commencement of the construction. 6.1 Conclusion There is a great potential in extending Fraser and Neave construction line towards hostels construction with the increasing demand of international education in Australia. Being an undermined market, hostels construction will give Fraser and Neave competitive advantage as one of the first multinational company to internationalize this business. A joint venture with a renowned University worldwide gives the group an exposure to other Universities if proven to be successful. The joint venture would also provide the group with reliable knowledge and information essential for bringing this business into international grounds. A possible development can also arise from this business plan with the introduction of a brand new brand extension ‘Frasers Hostels’, the management of all the Fraser and Neave hostels across the globe. 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